Astadaily Becomes First Astaxanthin Supplement to Receive Clean Label Project Purity Award

Astadaily, a Canadian astaxanthin supplement brand, announced that Astadaily Astaxanthin Pure has earned the Clean Label Project Purity Award, making it the first astaxanthin supplement to receive this distinction. The award reflects the brand’s commitment to clean sourcing, controlled production, and transparent quality.

The Haematococcus pluvialis-derived supplement is the first astaxanthin formula to receive Clean Label Certification, and is the first and only to achieve CLP’s purity award.

Purity award recipients are tested in an ISO-accredited laboratory and screened for potential contaminants, including heavy metals, pesticide residues and plasticizers. Products are then benchmarked against others in their category, with only those performing among the cleanest qualifying for the award.

“As a scientist and a founder, this recognition is incredibly meaningful,” said Alvin Cheng, PhD, founder and CEO of Astadaily and its parent company, Iconthin Biotech. “From day one, we set out to create natural astaxanthin supplements that people could feel genuinely confident taking: clean, effective, and produced to standards that go beyond basic industry requirements. The Purity Award validates the care and integrity we put into every stage, from cultivating the microalgae to extracting and formulating the finished product. It is independent proof that doing things the right way makes a meaningful difference for consumers.”

The Purity Award goes beyond what appeals on the label, and signifies products that perform strongly within their category.

“At Clean Label Project, our mission is to help consumers identify products that rise above the norm,” said Molly Hamilton, executive director of Clean Label Project. “We look for products that are independently tested, carefully screened and demonstrably cleaner than others in their category. Astadaily Astaxanthin Pure not only met those expectations, it earned our Purity Award and became the first astaxanthin supplement to receive this distinction. Astadaily’s commitment to quality and transparency is exactly what we seek to recognize through the Purity Award.”